Get help with your Squarespace site
Building your first website is an exciting project for many individuals and business owners! Platforms like Squarespace make the task relatively easy for anyone without experience in setting up websites. Plus, there’s a wealth of Squarespace support and how-to pages on the internet to help you on your way.
But does your self-built website actually work for your business?
Need help with your website?
We LOVE getting websites to work. Contact us to lift your site to the next level!
Websites that work for your business
What does a business website need to achieve?
Attract new clients or customers
Generally, a business website needs to attract new clients as well as providing relevant and helpful information for your client base. Promoting your domain name on promotional material like business cards and email templates and signatures is not enough.
Why not improve your website traffic through search engine optimisation? With on- and off-site optimisation, your site will steadily improve in performance. However, the following factors are also important …
2. Easy navigation to your content
From your homepage or landing page, visitors need to easily locate what they are looking for.
What if visitors don’t know what they are looking for? Your website content will work for them if:
Use headings to break up big chunks of text. Headings act as signposts to important and sought after nuggets of information. Headings are also helpful for search engines to identify what is on your page.
Navigation menu items should be listed in a logical hierarchy of relevant information.
3. Design elements
Branding: Your website design suits your business style and appeals to your primary audiences. Your chosen colour palette, logo design, will contribute to brand consistency.
Layout: Important information should be at the top of your page. How your page looks — and is used — on a mobile device also needs to be factored into the layout of your pages.
4. Business solutions
Integrate time-saving functionality onto your site. These can be set up easily. However, integrating a Recaptcha buttons for your forms and designing email marketing emails.
Business solutions include:
basic contact forms. Need help with storage or setting up your spam reducing recapcha button?
capturing signups for promotional emails. Signup forms are pretty straightforward. Need help with setting up marketing emails in Squarespace or Mailchimp?
appointment scheduling
selling services and products through ecommerce setup.
