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AI, your website builder and content
AI, your website builder and content

We can’t ignore that AI is here. So, what are we going to do with it, one year after ChatGPT was launched to the public? This is my take as a web designer of small business websites.

Why choose Squarespace over WordPress?
Why choose Squarespace over WordPress?

This article lists outlines why, from my experience, Squarespace is the best option for anyone wanting a good looking, sharp, and functional website that works, that’s fit-for-purpose.

SEO Simplified
SEO Simplified

SEO is multi-pronged. This article is an attempt to simplify SEO, with an indication of the different types of SEO work. Also, how much focus does a website owner really need to invest into SEO? It all depends on the purpose of your website.

Third-Party Widgets to Add More Functionality to your Website
Third-Party Widgets to Add More Functionality to your Website

Third-party widgets add functionality for your website including onsite search, social feeds and chats, appointment scheduling and more. We can help with setting up a onsite search tool for your Squarespace site.

Cookie notices and your website
Cookie notices and your website

This article aims to explain cookies and how important it is to have a cookie notice on your website in Australia.

Get help with your Squarespace site
Get help with your Squarespace site

Need to get your self-built Squarespace site working? We’d love to help, and we’re happy to chat to establish what you need to finesse your site.

Ecommerce solutions to build your brand
Ecommerce solutions to build your brand

With the importance of focussing attention on mobile-first technology has come an industry push for ecommerce businesses to develop their own branded app to sell products. But is this necessary? This article explains why an optimized website remains the effective solution for ecommerce brands. This will allow you to sell from Instagram and Facebook and benefiting from their extraordinary customer reach.

Google Search ranking factors: 2021 Core Web Vitals
Google Search ranking factors: 2021 Core Web Vitals

Google’s Core Web Vitals ranking update was announced in 2020 to take effect in 2021. This update is focussed on user experience: the algorithm will measure, in the main, site speed, interaction and functional efficiency. The content-focussed ranking factors that dominated the past decade remain important to website quality, user experience, and therefore SEO.

The value of digital content for your website’s SEO
The value of digital content for your website’s SEO

In this article, we look at the value of posting videos to LinkedIn and Google My Business.

Accessibility: The Value of Inclusion
Accessibility: The Value of Inclusion

Having web content set up for all audiences is good for many reasons: it’s inclusive, respectful, makes marketing sense, and responsible. By addressing web content accessibility, your website content will also have ticked significant SEO boxes.

Google My Business — how to follow
Google My Business — how to follow

Having a Google My Business (GMB) profile helps local SEO. Now there’s the option to follow business profiles on Google My Business. This post helps explain how to get a profile and find the follow button on a GMB profile.

The importance of web content accessibility
The importance of web content accessibility

In Australia it’s mandatory for all government-funded organisations’ websites to meet web content accessibility (WCAG 2.0) guidelines.

By creating content according to the WCAG guidelines, we’re doing our best to ensure that everyone in our audience gain access to the information on our website. By doing so, we actually create content that is structured and designed in a way that improves the online user experience for everyone.

Using YouTube for Marketing
Using YouTube for Marketing

As a marketing tool, using YouTube has power that can’t be ignored.

If you haven’t got a YouTube account, or your account is dormant, give your business a boost by posting fresh and engaging videos that demonstrate what you do best.

Image optimization
Image optimization

Image optimization — saving images for the web to a smaller file size — contributes to webpage faster load time, contributes to SEO and a better user experience (UX).

Hyphens, en- and em-dashes
Hyphens, en- and em-dashes

Lazy use of punctuation takes the edge off professional writing. It’s one of those things: correct punctuation goes unnoticed, but when it’s wrong — like using hyphens instead of en- and em-dashes — your content looks unprofessional or, at best, lazy .

Your local SEO strategy
Your local SEO strategy

Google loves attention. By listing your business with Google My Business (GMB) your local SEO is enhanced. Regular posting to GMB offers the opportunity to place free ads on your listing details that appear on a search engine results page. Here’s an introduction to how to set up your GMB listing.

What is web content accessibility?
What is web content accessibility?

It's about inclusivity. Following Web Content Accessibility Guidelines will ensure that web content is usable by people with disabilities. And, as it turns out, accessible web content benefits everyone.

Why SSL certificates are important
Why SSL certificates are important

SSL certificates provide a secure connection between your site server and your visitors’ web browser. For both ecommerce customers and general site visitors, an SSL certificate provides all important trust that important information like passwords, personal and credit card details are secure.

Squarespace and WordPress
Squarespace and WordPress

Both Squarespace and Wordpress have things going for them as web design platforms. They're both CMSs, and they allow updates to be made easily by beginners. But there are differences between them and we've outlined a few of the important ones here.

Content SEO strategy or PPC (pay-per-click)?
Content SEO strategy or PPC (pay-per-click)?

If you can't wait for your new site's SEO strategy to take effect, you might be among the group of site owners who opt for PPC — pay-per-click advertising.

But is PPC worth the money?

Videos and SEO
Videos and SEO

When people spend time on your website because they're engaged, search engines take notice. Great, relevant videos are engaging.

Your business, your website — but what type of site?
Your business, your website — but what type of site?

It's your business. You've got the vision. But in relation to setting up your website, there are some simple questions you might like to think about to help put your best foot forward.

Your web content strategy
Your web content strategy

Maintaining relevant, useful and current content requires an effective strategy to make sure fresh content presents in a timely way — to inform your audience and promote what you do.