Brand importance
“Brands are essentially patterns of familiarity, meaning, fondness, and reassurance that exist in the minds of people.”
Branding is more than a logo. Branding is more than visual identity, or a name.
Developing a brand includes customer service, social responsibility and reputation — these factors you cultivate within your business practice.
We can help with your visual identity with a great looking website that offers a good user experience and represents your business style and purpose.
Do you need a logo? We can help with that too.
Logo examples
Logos visually identity your business. These logo examples were designed and digitized in conjunction with the business owners’ briefs. Integrating contrast is important so the text is clearly legible. Black and white is often opted for; it’s classic, works with printed stationary and with any colour palette used on a website! Black and while does offer its own style.
Colour palette — colours and emotion
Colours elicit unique responses in the viewer. In the graphic example below, each shade of green offers a different effect or response.
Colour palette and emotion examples
Ideally, incorporate two or three colours into your colour palette as a maximum. We’ve included four colours in the following examples for variation and to offer ideas with colour compatibility. Design inspiration from nature comes naturally.
Need help with powering up your website with brand identification?
We’d love to learn more about you and your business, what’s working and what needs improving. We can help implement improvements with analysis, a great website design, messaging and gently revving everything up. Think business momentum.
Improve your website and visual identity
If you already have a website, we’ll focus on improving your site’s visual identity and user experience; we’ll discuss ways and means of getting your business messaging right to grow your audience and customer base.
We’ll work with you to build a website that works.