Define your goals; compare, analyse competition websites; assess valuable keywords.
Index your website; assess content for readability, value, accessibility. Aim for website authority.
Fine-tune website technical and content SEO with findings from research and audit reports. Aim for website authority.
Organise inbound links; build on your content ; engage with social accounts that link back to your site**.
The process needs to be repeated over time to ensure keep up with competitor sites.