Define your goals; compare, analyse competition websites; assess valuable keywords.
2. Content Audit
Index your website; assess content for readability, value, accessibility. Aim for website authority. Search engines measure site activity and user engagement.
Fine-tune website technical and content SEO with findings from research and audit reports. Aim for a content that offers a good, helpful user experience, and website authority.
Organise inbound links; build on your content; engage with social accounts that link back to your site.
Monitor changes to your site’s ranking: The process needs to be repeated over time to ensure keep up with competitor sites.