Videos and SEO

Content
Written By Angela Hoskins

When people spend time on your site because they're engaged, search engines take notice.

 

This video was produced in Brisbane. We work closely with clients to understand the business, project aims, and audience, we create content for websites and social channels that work to get you noticed!

 

Video content contributes to your website SEO through audience engagement, link building, and when shared socially an appealing video can drive visitors to your site.

For a video to engage, you need to know your audience: your video has to essentially offer the viewer something — a smile, a laugh, some helpful information, something that appeals. If an emotional reaction is achieved from watching your video, a viewer will more likely share it.

A steady flow of traffic to your site is a self-perpetuating SEO boost — if they engage with your content.  

So, your video production plan and process should consider your business type and audience.

Our online attention span is small, so depending on the context and message, short videos are best when engaging your audience in the online context with what you do and what you offer. And of course they have to be good.

Angela Hoskins

Built my first site in 2000 and steadily learned what it takes to make websites work. Dabbled in WordPress back then, still do. Since building my first Squarespace site in 2016, I’ve been impressed with the relatively streamlined approach to website design and development that Squarespace offers compared to WordPress. SEO was a major challenge from the start — I’ve spent a lot of time keeping up with what’s required to get sites working, ranking well on a SERP. I have confidence with what Squarespace offers for SEO.

Having worked for more than 10 years in the web team of an inland, regional university in Australia and dealing with frustrations that come with working for a large corporate enterprise, the idea of setting up my own web design business became my goal.

Set up my business in late 2017. Opted for a sea change, too: I now live on Coochiemudlo Island 45 minutes from Brisbane. Love working from home. Love working for small business clients. Still get casual work with the university.

Challenges? The main one is pricing my work for small businesses. Doing quality work, doing the research to be up to date in the industry, takes time; it’s hard to factor in this time to my pricing while being competitive in the market and affordable for many small businesses.

https://sitecontent.com.au
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