With the importance of focussing attention on mobile-first technology has come an industry push for ecommerce businesses to develop their own branded app to sell products. But is this necessary? This article explains why an optimized website remains the effective solution for ecommerce brands. This will allow you to sell from Instagram and Facebook and benefiting from their extraordinary customer reach.

Google’s Core Web Vitals ranking update was announced in 2020 to take effect in 2021. This update is focussed on user experience: the algorithm will measure, in the main, site speed, interaction and functional efficiency. The content-focussed ranking factors that dominated the past decade remain important to website quality, user experience, and therefore SEO.

Image optimization — saving images for the web to a smaller file size — contributes to webpage faster load time, contributes to SEO and a better user experience (UX).

Lazy use of punctuation takes the edge off professional writing. It’s one of those things: correct punctuation goes unnoticed, but when it’s wrong — like using hyphens instead of en- and em-dashes — your content looks unprofessional or, at best, lazy .

Google loves attention. By listing your business with Google My Business (GMB) your local SEO is enhanced. Regular posting to GMB offers the opportunity to place free ads on your listing details that appear on a search engine results page. Here’s an introduction to how to set up your GMB listing.

It's about inclusivity. Following Web Content Accessibility Guidelines will ensure that web content is usable by people with disabilities. And, as it turns out, accessible web content benefits everyone.

When people spend time on your website because they're engaged, search engines take notice. Great, relevant videos are engaging.

Maintaining relevant, useful and current content requires an effective strategy to make sure fresh content presents in a timely way — to inform your audience and promote what you do.