Articles

Ecommerce solutions to build your brand

With the importance of focussing attention on mobile-first technology has come an industry push for ecommerce businesses to develop their own branded app to sell products. But is this necessary? This article explains why an optimized website remains the effective solution for ecommerce brands. This will allow you to sell from Instagram and Facebook and benefiting from their extraordinary customer reach.

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SEO, SEO Marketing, User Experience UX, Content Angela Hoskins SEO, SEO Marketing, User Experience UX, Content Angela Hoskins

Google Search ranking factors: 2021 Core Web Vitals

Google’s Core Web Vitals ranking update was announced in 2020 to take effect in 2021. This update is focussed on user experience: the algorithm will measure, in the main, site speed, interaction and functional efficiency. The content-focussed ranking factors that dominated the past decade remain important to website quality, user experience, and therefore SEO.

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Content, SEO Angela Hoskins Content, SEO Angela Hoskins

Image optimization

Image optimization — saving images for the web to a smaller file size — contributes to webpage faster load time, contributes to SEO and a better user experience (UX).

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Content Angela Hoskins Content Angela Hoskins

Videos and SEO

When people spend time on your website because they're engaged, search engines take notice. Great, relevant videos are engaging.

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Content Angela Hoskins Content Angela Hoskins

Your web content strategy

Maintaining relevant, useful and current content requires an effective strategy to make sure fresh content presents in a timely way — to inform your audience and promote what you do.

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