Using YouTube for Marketing

YouTubeSEO Marketing
Written By Angela Hoskins
 

Your YouTube Strategy

As a marketing tool, using YouTube has power, that can’t be ignored. It's so popular.

Business or corporate video(s) could highlight some or all of the following:

  • Product/service overview

  • Satisfied customers

  • Visual / audio testimonials

  • The team, the people behind your brand

  • Events or conferences you’ve attended or organized.

Your goals

One thing to acknowledge with promotional online content is that you’ll never be finished; even if your reputation is top-knotch and your website’s SEO is currently strong, ongoing management should be considered. So, there will always be goals that are elastic, that multiply and morph as you work towards maintaining brand presence and strength.

On YouTube, your video could be presented ‘up next’ after a competitor’s product review. For this to work to your advantage, videos need to offer value. Therefore, a standard, constant goal is for your video’s visuals and messaging to be clear, informative, and enjoyable.  

YouTube offers alternative traffic

Whereas it’s important to have your videos on your website, sharing them on social media works. When there’s more fresh content to engage your fans and encourage more to follow you, there’ll be more clicks to your website.

Adding tags to your video clips

Tagging your video will improve the chances of your product getting noticed on YouTube and Google.

YouTube is free!

If you haven’t got a YouTube channel, or your channel is dormant because you haven’t posted anything new for a while (or at all!), give your business a boost by posting fresh and engaging videos that demonstrate what you do best.

All you need is a Google account. See YouTube’s instructions for:

 Setting up a new channel

Using a different name on YouTube than your Google account

Featured video by Sure Shot Film.

 
Angela Hoskins

Built my first site in 2000 and steadily learned what it takes to make websites work. Dabbled in WordPress back then, still do. Since building my first Squarespace site in 2016, I’ve been impressed with the relatively streamlined approach to website design and development that Squarespace offers compared to WordPress. SEO was a major challenge from the start — I’ve spent a lot of time keeping up with what’s required to get sites working, ranking well on a SERP. I have confidence with what Squarespace offers for SEO.

Having worked for more than 10 years in the web team of an inland, regional university in Australia and dealing with frustrations that come with working for a large corporate enterprise, the idea of setting up my own web design business became my goal.

Set up my business in late 2017. Opted for a sea change, too: I now live on Coochiemudlo Island 45 minutes from Brisbane. Love working from home. Love working for small business clients. Still get casual work with the university.

Challenges? The main one is pricing my work for small businesses. Doing quality work, doing the research to be up to date in the industry, takes time; it’s hard to factor in this time to my pricing while being competitive in the market and affordable for many small businesses.

https://sitecontent.com.au
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