Google’s Core Web Vitals ranking update was announced in 2020 to take effect in 2021. This update is focussed on user experience: the algorithm will measure, in the main, site speed, interaction and functional efficiency. The content-focussed ranking factors that dominated the past decade remain important to website quality, user experience, and therefore SEO.

As a marketing tool, using YouTube has power that can’t be ignored.

If you haven’t got a YouTube account, or your account is dormant, give your business a boost by posting fresh and engaging videos that demonstrate what you do best.