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Website Case StudiesRural Stay
Written By Angela Hoskins
Rural Stay homepage on different devices

As a not-for-profit community organization, the Armidale Tennis Club understandably wants to keep running expenses to a minimum. Their original website was set up using a Weebly free account: no costs for hosting or use of the platform.  

My brief was to redesign their Weebly site to become more engaging with fresh content and a more contemporary layout. They sent a zillion fabulous new photographs of club members at their club courts. I optimised the pics and resized for use throughout their website. I improved the structure and navigation so that information on their website is easy to find.

In consultation with one of the ATC members, I added design elements to appeal to their audience of adults and children, and reworked their logo so it looked fresher, more contemporary, without losing the original design.

Membership volunteers update their site.

Functionality is limited using free accounts.

Platform: Weebly (free account)

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Angela Hoskins

Built my first site in 2000 and steadily learned what it takes to make websites work. Dabbled in WordPress back then, still do. Since building my first Squarespace site in 2016, I’ve been impressed with the relatively streamlined approach to website design and development that Squarespace offers compared to WordPress. SEO was a major challenge from the start — I’ve spent a lot of time keeping up with what’s required to get sites working, ranking well on a SERP. I have confidence with what Squarespace offers for SEO.

Having worked for more than 10 years in the web team of an inland, regional university in Australia and dealing with frustrations that come with working for a large corporate enterprise, the idea of setting up my own web design business became my goal.

Set up my business in late 2017. Opted for a sea change, too: I now live on Coochiemudlo Island 45 minutes from Brisbane. Love working from home. Love working for small business clients. Still get casual work with the university.

Challenges? The main one is pricing my work for small businesses. Doing quality work, doing the research to be up to date in the industry, takes time; it’s hard to factor in this time to my pricing while being competitive in the market and affordable for many small businesses.

https://sitecontent.com.au
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