Uralla Wool Room

Website Case StudiesUralla Wool Room
Written By Angela Hoskins

Case Study

Uralla Wool Room homepage on different devices.

The Uralla Wool Room has had an online shopping site for many years. The site created for them by another developer in 2013 was not a responsive design — it did not display well on mobile devices. Over time, the site’s navigation lost logical, user-friendly structure. Product images uploaded to the site were sized inconsistently so that the product display and page layout lacked professional presentation. 

Site Content reworked the The Uralla Wool Room’s site in 2017 using a Squarespace commerce theme. Now the display of high-end clothing and apparel present professionally, with each image optimized for fast loading and SEO. Importantly, the site is now responsive: Online shoppers using mobile devices can now easily navigate and view quality images of each product while deciding on what to purchase.Platform: Squarespace

Angela Hoskins

Built my first site in 2000 and steadily learned what it takes to make websites work. Dabbled in WordPress back then, still do. Since building my first Squarespace site in 2016, I’ve been impressed with the relatively streamlined approach to website design and development that Squarespace offers compared to WordPress. SEO was a major challenge from the start — I’ve spent a lot of time keeping up with what’s required to get sites working, ranking well on a SERP. I have confidence with what Squarespace offers for SEO.

Having worked for more than 10 years in the web team of an inland, regional university in Australia and dealing with frustrations that come with working for a large corporate enterprise, the idea of setting up my own web design business became my goal.

Set up my business in late 2017. Opted for a sea change, too: I now live on Coochiemudlo Island 45 minutes from Brisbane. Love working from home. Love working for small business clients. Still get casual work with the university.

Challenges? The main one is pricing my work for small businesses. Doing quality work, doing the research to be up to date in the industry, takes time; it’s hard to factor in this time to my pricing while being competitive in the market and affordable for many small businesses.

https://sitecontent.com.au
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