Having web content set up for all audiences is good for many reasons: it’s inclusive, respectful, makes marketing sense, and responsible. By addressing web content accessibility, your website content will also have ticked significant SEO boxes.

In Australia it’s mandatory for all government-funded organisations’ websites to meet web content accessibility (WCAG 2.0) guidelines.

By creating content according to the WCAG guidelines, we’re doing our best to ensure that everyone in our audience gain access to the information on our website. By doing so, we actually create content that is structured and designed in a way that improves the online user experience for everyone.

It's about inclusivity. Following Web Content Accessibility Guidelines will ensure that web content is usable by people with disabilities. And, as it turns out, accessible web content benefits everyone.