SEO is multi-pronged. This article is an attempt to simplify SEO, with an indication of the different types of SEO work. Also, how much focus does a website owner really need to invest into SEO? It all depends on the purpose of your website.

With the importance of focussing attention on mobile-first technology has come an industry push for ecommerce businesses to develop their own branded app to sell products. But is this necessary? This article explains why an optimized website remains the effective solution for ecommerce brands. This will allow you to sell from Instagram and Facebook and benefiting from their extraordinary customer reach.

Google’s Core Web Vitals ranking update was announced in 2020 to take effect in 2021. This update is focussed on user experience: the algorithm will measure, in the main, site speed, interaction and functional efficiency. The content-focussed ranking factors that dominated the past decade remain important to website quality, user experience, and therefore SEO.

In this article, we look at the value of posting videos to LinkedIn and Google My Business.

Having web content set up for all audiences is good for many reasons: it’s inclusive, respectful, makes marketing sense, and responsible. By addressing web content accessibility, your website content will also have ticked significant SEO boxes.

Having a Google My Business (GMB) profile helps local SEO. Now there’s the option to follow business profiles on Google My Business. This post helps explain how to get a profile and find the follow button on a GMB profile.

Image optimization — saving images for the web to a smaller file size — contributes to webpage faster load time, contributes to SEO and a better user experience (UX).

Google loves attention. By listing your business with Google My Business (GMB) your local SEO is enhanced. Regular posting to GMB offers the opportunity to place free ads on your listing details that appear on a search engine results page. Here’s an introduction to how to set up your GMB listing.

If you can't wait for your new site's SEO strategy to take effect, you might be among the group of site owners who opt for PPC — pay-per-click advertising.

But is PPC worth the money?