Having web content set up for all audiences is good for many reasons: it’s inclusive, respectful, makes marketing sense, and responsible. By addressing web content accessibility, your website content will also have ticked significant SEO boxes.Read More
Having a Google My Business (GMB) profile helps local SEO. Now there’s the option to follow business profiles on Google My Business. This post helps explain how to get a profile and find the follow button on a GMB profile.Read More
As a marketing tool, using YouTube has power that can’t be ignored.
If you haven’t got a YouTube account, or your account is dormant, give your business a boost by posting fresh and engaging videos that demonstrate what you do best.Read More
Image optimization — saving images for the web to a smaller file size — contributes to webpage faster load time, contributes to SEO and a better user experience (UX).Read More
Google loves attention. By listing your business with Google My Business (GMB) your local SEO is enhanced. Regular posting to GMB offers the opportunity to place free ads on your listing details that appear on a search engine results page. Here’s an introduction to how to set up your GMB listing.Read More
If you can't wait for your new site's SEO strategy to take effect, you might be among the group of site owners who opt for PPC — pay-per-click advertising.
But is PPC worth the money?Read More
When people spend time on your website because they're engaged watching a great little promotional video clip, search engines take notice.Read More