We can’t ignore that AI is here. So, what are we going to do with it, one year after ChatGPT was launched to the public? This is my take as a web designer of small business websites.

This article lists outlines why, from my experience, Squarespace is the best option for anyone wanting a good looking, sharp, and functional website that works, that’s fit-for-purpose.

SEO is multi-pronged. This article is an attempt to simplify SEO, with an indication of the different types of SEO work. Also, how much focus does a website owner really need to invest into SEO? It all depends on the purpose of your website.

Third-party widgets add functionality for your website including onsite search, social feeds and chats, appointment scheduling and more. We can help with setting up a onsite search tool for your Squarespace site.

This article aims to explain cookies and how important it is to have a cookie notice on your website in Australia.

Need to get your self-built Squarespace site working? We’d love to help, and we’re happy to chat to establish what you need to finesse your site.

With the importance of focussing attention on mobile-first technology has come an industry push for ecommerce businesses to develop their own branded app to sell products. But is this necessary? This article explains why an optimized website remains the effective solution for ecommerce brands. This will allow you to sell from Instagram and Facebook and benefiting from their extraordinary customer reach.

Google’s Core Web Vitals ranking update was announced in 2020 to take effect in 2021. This update is focussed on user experience: the algorithm will measure, in the main, site speed, interaction and functional efficiency. The content-focussed ranking factors that dominated the past decade remain important to website quality, user experience, and therefore SEO.

In this article, we look at the value of posting videos to LinkedIn and Google My Business.

Having web content set up for all audiences is good for many reasons: it’s inclusive, respectful, makes marketing sense, and responsible. By addressing web content accessibility, your website content will also have ticked significant SEO boxes.

Having a Google My Business (GMB) profile helps local SEO. Now there’s the option to follow business profiles on Google My Business. This post helps explain how to get a profile and find the follow button on a GMB profile.

In Australia it’s mandatory for all government-funded organisations’ websites to meet web content accessibility (WCAG 2.0) guidelines.

By creating content according to the WCAG guidelines, we’re doing our best to ensure that everyone in our audience gain access to the information on our website. By doing so, we actually create content that is structured and designed in a way that improves the online user experience for everyone.

As a marketing tool, using YouTube has power that can’t be ignored.

If you haven’t got a YouTube account, or your account is dormant, give your business a boost by posting fresh and engaging videos that demonstrate what you do best.

Image optimization — saving images for the web to a smaller file size — contributes to webpage faster load time, contributes to SEO and a better user experience (UX).

Lazy use of punctuation takes the edge off professional writing. It’s one of those things: correct punctuation goes unnoticed, but when it’s wrong — like using hyphens instead of en- and em-dashes — your content looks unprofessional or, at best, lazy .

Google loves attention. By listing your business with Google My Business (GMB) your local SEO is enhanced. Regular posting to GMB offers the opportunity to place free ads on your listing details that appear on a search engine results page. Here’s an introduction to how to set up your GMB listing.

It's about inclusivity. Following Web Content Accessibility Guidelines will ensure that web content is usable by people with disabilities. And, as it turns out, accessible web content benefits everyone.

SSL certificates provide a secure connection between your site server and your visitors’ web browser. For both ecommerce customers and general site visitors, an SSL certificate provides all important trust that important information like passwords, personal and credit card details are secure.

Both Squarespace and Wordpress have things going for them as web design platforms. They're both CMSs, and they allow updates to be made easily by beginners. But there are differences between them and we've outlined a few of the important ones here.

If you can't wait for your new site's SEO strategy to take effect, you might be among the group of site owners who opt for PPC — pay-per-click advertising.

But is PPC worth the money?