In this article, we look at the value of posting videos to LinkedIn and Google My Business..Read More
Sorterra approached Site Content to produce to a website that they urgently required for a promotional opportunity They heard about Site Content from a client … always good for us to get referrals!Read More
Having web content set up for all audiences is good for many reasons: it’s inclusive, respectful, makes marketing sense, and responsible. By addressing web content accessibility, your website content will also have ticked significant SEO boxes.Read More
Having a Google My Business (GMB) profile helps local SEO. Now there’s the option to follow business profiles on Google My Business. This post helps explain how to get a profile and find the follow button on a GMB profile.Read More
In Australia it’s mandatory for all government-funded organisations’ websites to meet web content accessibility (WCAG 2.0) guidelines.
By creating content according to the WCAG guidelines, we’re doing our best to ensure that everyone in our audience gain access to the information on our website. By doing so, we actually create content that is structured and designed in a way that improves the online user experience for everyone.Read More
As a marketing tool, using YouTube has power that can’t be ignored.
If you haven’t got a YouTube account, or your account is dormant, give your business a boost by posting fresh and engaging videos that demonstrate what you do best.Read More
Image optimization — saving images for the web to a smaller file size — contributes to webpage faster load time, contributes to SEO and a better user experience (UX).Read More
What makes the New England Dance Theatre’s website remarkable is the imagery — the photographic content on this new website is certainly outstanding.Read More
The brief for building a website for Charlie Fittler was pretty clear: after successfully gaining a place in Tamworth’s Academy of Country Music junior contenders and completing course, Charlie needed a website to promote himself, to take him to the next level.Read More
Lazy use of punctuation takes the edge off professional writing. It’s one of those things: correct punctuation goes unnoticed, but when it’s wrong — like using hyphens instead of en- and em-dashes — your content looks unprofessional or, at best, lazy .Read More
The Rural Stay website promotes a premium listing of bed & breakfast and farm stay accommodation options on the New England Tablelands of NSW. Site Content had the pleasure of upgrading their five-year-old website.Read More
Google loves attention. By listing your business with Google My Business (GMB) your local SEO is enhanced. Regular posting to GMB offers the opportunity to place free ads on your listing details that appear on a search engine results page. Here’s an introduction to how to set up your GMB listing.Read More
It's about inclusivity. Following Web Content Accessibility Guidelines will ensure that web content is usable by people with disabilities. And, as it turns out, accessible web content benefits everyone.Read More
SSL certificates provide a secure connection between your site server and your visitors’ web browser. For both ecommerce customers and general site visitors, an SSL certificate provides all important trust that important information like passwords, personal and credit card details are secure.Read More
Both Squarespace and Wordpress have things going for them as web design platforms. They're both CMSs, and they allow updates to be made easily by beginners. But there are differences between them and we've outlined a few of the important ones here.Read More
If you can't wait for your new site's SEO strategy to take effect, you might be among the group of site owners who opt for PPC — pay-per-click advertising.
But is PPC worth the money?Read More
When people spend time on your website because they're engaged watching a great little promotional video clip, search engines take notice.Read More
Maintaining relevant, useful and current content requires an effective strategy to make sure fresh content presents in a timely way — to inform your audience and promote what you do.Read More
It's your business. You've got the vision. But in relation to setting up your website, there are some simple questions you might like to think about to help put your best foot forward.Read More
Working closely with the business owner, Site Content achieved high rankings on search engine results pages within months of launching using researched keywords and regular content updates.Read More